Your website is no place for modesty. Describe the obstacles and challenges you faced in launching this project. Perhaps the company had a limited budget or a really short time frame in which you had to achieve it. Remember to give specific details that are interesting and relatable, so that visitors see that your company knows your field.

After describing the challenges, it is time to proudly describe how you faced them. Be sure to discuss all of the challenges you mentioned earlier, because potential clients want to know how you handled real-life obstacles. Of course, if you got any added benefit, be sure to mention it too. You don't need to go into much detail, but it's an excellent forum to explain what you did and why.

So now is the time to brag. And while you don't want to exaggerate the results, you do want to make sure that all of your accomplishments are evident.

Write a paragraph or two about how the campaign was launched, what elements were included, how many people got involved, and how many of their goals were achieved. Here you can also write about some unexpected achievements, such as exceeding your expected ROI or making it more viral than expected. There's no need to mention too many numbers and statistics here, since you have room for it immediately below, in a format that's easy to read and assimilate.